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FOR INFORMATION ON HOW TO TEAM UP WITH THE ROUGHNECKS CALL!
BRIAN WILSON
CALGARY ROUGHNECKS
DIRECTOR OF CORPORATE SALES
(403) 294-9244
E-MAIL: brianw@calgaryroughnecks.com

Fax: (403) 206-4888

Our Fans


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Over 12,700+ fans came to every Roughnecks home game in 2007.

Our fan base is 51% female.

84% of our fans work in the white or grey collar professions.

35% of our fans are between the age of 20 and 39.

 

Families make up 44% of the Roughnecks fan base

Over half of the families that attend Roughnecks games include more than one child

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Over 50% of our fans report household income of $80-100,000+ per year

Over 85% of our fans have a university degree

60% of our fans own their home



IN GAME PROPERTIES

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The most prominent Propert at the Pengrowth Saddledome on game nights.

Excellent exposure in-arena and on television
Dasher Boards (Pair)
Highly visiable exposure on both sides of the arena.

Change your advertisements each game to coincide with other promotions (Valentine's Day, Easter, etc.)
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LED Power Ring Animations
The most eye catching property at the Saddledome

Enhances your presence at the Saddledome through attentiongrabbing annimations played on all three LED Power Rings, one along the outer bowl and two on the Energy Board

 

Game Night Sponsor
Total dominance of the game environment including the half time show.

Only 8 sponsorships available

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Jersey Patch

Direct exposure on all jerseys worn by the Roughnecks

Only 3 sponsorships available

 

Game Element Sponsorship
Repeated exposure for your organization by sponsoring a piece of the game action

Partial list of available sponsorships
Player introductions
 Face-offs
Power Play
Penalty Kill
Instant Replays

In game videos
Player of the Game

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In game Promotion
Generate excitement around your product through an interactive in game promotion

Roughnecks provide a roving announcer, live Jumbotron coverage and PA announcements to support your promotion

 

Halftime Show
Showcase your business with a contest, race or game of skill during halftime at each Roughnecks home game

 
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Mascot Sponsorship
Excellent exposure for your business with logo placement on our mascot, Derrick

Derrick’s derrick, used in all pre-game festivities can be branded as well

Only 3 sponsorships available on Derrick’s derrick
 

  THE DRILL CREW
Fantastic exposure for your brand during performances and in-crowd giveaways includes exposure at all Drill Crew appearances.
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Jumbotron Commercials
Expand your presence at the Saddledome with commercials highlighting your business

 

Matrix Logo
Enhance logo recognition by posting your logo on the Matrix reader board during Roughnecks games

 



ROUGHNECKS ENVIRONMENT

The Roughnecks environment includes all of our properties outside of the arena

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Player appearances
Great brand exposure year-round with your logo on Roughneck player jerseys and autograph cards

Only 1 sponsorship available

Press conferences
Excellent exposure for your business on a banner displayed at Roughnecks press conferences

Only 2 sponsorships available 

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Pocket Schedule
Reach new customers with an advertisement on the Roughnecks pocket schedule

Over 75,000 pocket schedules are distributed in Calgary and the surrounding area

Only 5 sponsorships available

 

Roughnecks website
Increase contact with potential customers by advertising on the Roughnecks website

Independent research shows over 87% of the Roughnecks audience gets most of their information from calgaryroughnecks.com

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Riggers Report e-newsletter
Interact directly with Roughnecks fans through the Riggers Report e-mail newsletter

Promote your business and make special offers to over 5,000 (and growing) subscribers 



FOR INFORMATION ON HOW TO TEAM UP WITH THE ROUGHNECKS CALL!
BRIAN WILSON
CALGARY ROUGHNECKS
DIRECTOR OF CORPORATE SALES
(403) 294-9244
E-MAIL: brianw@calgaryroughnecks.com

Fax: (403) 206-4888